DRIVING CONVERSIONS THROUGH TARGETED MARKETING
MISSION
Our mission is to help businesses grow by navigating, planning and executing more efficient and effective campaigns.
APPROACH
Performance-first approach that allows businesses to fine-tune their conversion funnels through data-driven insights.
SOLUTIONS
Full-funnel programmatic solutions that engage users at every stage of the customer journey.
SUCCESS STORY
GITEX GLOBAL, the largest technology event in the Middle East partnered Audience Engine to raise awareness and drive registrations. Learn more about the strategies that led to record-breaking attendance…
Helping SMEs In The Middle East Grow.
According to a report by the International Finance Corporation (IFC), SMEs in the Middle East and North Africa (MENA) region account for around 96% of all businesses and employ around 50% of the region's workforce - this highlights the significant role that SMEs play in the region's economy and the importance of supporting their growth and development.
Increase ROI in 2023.
Return on Investment is a key metric for any business. To make the most out of your ad campaigns and maximise ROI, you need to be aware of the latest trends in AdTech and experiment with different approaches to see what works best for you, and use data-driven insights to guide your decisions. Here are some tips from our experts...
2023 Programmatic Advertising Trends.
MENA is catching up with maturer regions, as it enters the new world of digital advertising: Programmatic. This innovative form of ad buying is becoming increasingly popular as businesses look for smarter ways to target their audiences. But where is the industry heading, and what trends can we expect in 2023 and beyond?
The 4 Big Benefits Of Programmatic Advertising.
From data-driven decision making to enhanced audience targeting, programmatic advertising is increasing its share in the digital marketing mix…
Programmatic Advertising In A Nutshell.
Have you ever wondered how the ads that keep popping up on your Facebook feed or website know exactly what kind of products to show?
How To Get Personal To Maximise The Impact Of Your Ads.
By using data, you can create more relevant advertising experiences, which means your brand messaging is more likely to resonate. Check out our top tips to standout from the crowd…
Data Privacy In AdTech: Your Protection Matters!
Have you ever had an eerie feeling while browsing online that someone is watching your every move? If so, you could be right - at least when it comes to the world of AdTech!
US Programmatic Advertising Spend - x4 Stats Triggering Growth In MENA.
Despite being 2-3 years behind the US in programmatic advertising investment, MENA is poised for a rapid catch-up!
Why #crosscloud is a game changer for digital marketers.
Crosscloud enables data to be stored across multiple, interconnected systems instead of a single location…
Saudi Arabia's Advertising Industry is Rapidly Evolving
Saudi Arabia is emerging as the real powerhouse in MENA, with its rapidly diversifying economy and young, connected population…